SAP

Transforming Enterprise UX with Intelligent AI Features

My Role

Lead Designer

Efficiency

18x Faster

Timeline

12 Weeks

Strategic Value

Featured in Upsell Deals

Overview & Business Goal

Integrating AI to remain competitive and increase sales for existing customers

SAP Fieldglass is a product that helps companies manage their temporary workforce from onboarding through payment. With the rise of Generative AI technology, integrating AI use cases became a top priority. It was critical to ensure SAP remains competitive in the market and also offered an opportunity to increase sales for existing customers.


The form pages throughout the app presented a clear opportunity for AI integration because they required extensive manual input which customers complained was too long and tedious.

📦 Archived Designs: Adding Skills to Job Posting

📦 Archived Designs: Adding Deliverables to SOW

Solution & Deliverable

Faster form pages: AI assisted form completion

I led the design of AI-enhanced workflows that streamlined how customers create Job Postings and Statements of Work (SOW). These new workflows made the process faster and more intuitive while aligning with strategic business goals.

The Design Process

Working closely with Product Management and Engineering

For each project we decided on a release goal of three months and working fast was critical. I lead the design and worked closely with the Product Management and Engineering teams to understand the requirements, user behavior, and constraints. I iterated quickly based on feedback during our weekly meetings.

Discover

Data Mining

Define

Problem Definition

Project Scoping

Design

Ideation

Wireframing

Prototyping

Web Design

Deliver

Developer Handoff

User Research

Designing for the 80% - Understanding user behavior through data mining

With limited access to users, I relied on data mining to better understand user behavior. I wanted to understand the average number of deliverables that users typically add to their SOWs. This would help determine how many items to generate with the AI output. I learned that on average, users created 11 deliverables. I used this number as the default for the designs while allowing them to adjust if needed.

Design Decision

“Just add a button” - Embed AI while adhering to existing behaviors

There were many discussions surrounding where the AI should be placed with many suggestions to “add a button”. However, this experience separated the same end goal into two workflows. Also, it would require users to adapt their current behavior.


Instead of doing this, I suggested embedding the recommendations within the existing workflow. This created a more seamless experience.

✅ Integrating suggestions into existing modals

Design Decision

Communicating AI accuracy to build trust and make faster decisions

Many customers are skeptical on the accuracy of AI output. To help address this concern, I included a match accuracy measurement along with the information that was used to determine the score. This provided more transparency into the output and gave the user more confidence in their decision.

Design Decision

Human oversight to adjust AI output

Often, the AI-generated output wasn’t fully accurate. To give users confidence and control, we made it possible to manually adjust the information if it didn’t meet their standards. This not only provided peace of mind, but also reinforced that the output wasn’t final. To support this, I proposed using a modal instead of populating the table directly, allowing users to review and edit the content before applying it

Impact and Lessons Learned

Driving tangible impact through new AI feature suite delivery

Delivering features for the new AI feature suite brought tangible impact to the business. With AI being new technology the design patterns are not well established. I learned many important lessons in how to design for AI.

Results:

🚀

18x Faster

SOW Deliverable Creation (~4m 30s → ~15s)

🚀

4.5x Faster

Job Posting Qualification Creation (~90s → ~20s)

💰

Featured in Renewal & Upsell Deals

Strategic Value

Lessons Learned (AI Design)

📞

Communicate

Show the logic behind how AI is working

🤖

Embed in Existing Workflows

Find creative ways to add AI into current user processes

👤✋

Human Oversight

Give users the ability to edit & refine AI output

Let’s work together

Let’s build something together. Feel free to drop me a message

@lukesoenen2025 all rights reserved